With personalised offers that are exclusive to particular customers; Clubcard creates a sense of greater value for the customer, and is Tesco's way of saying 'Thank you' to customers for shopping with them.
Clubcard offers are highly relevant for customers; with offers sent for brands they normally buy as well as introducing customers to some relevant new products in categories they normally buy. There is also a unique opportunity to help customers get the most out of the product and encourage them to buy the product more frequently; showing new ways of using the product. By identifying buying cycles across categories, we can help to identify the most relevant timings to send customers these offers; and by providing a relevant offer to the right customer at the right time over a sustained period, we can help to drive additional purchase.
Short term benefits of Clubard
- Can provide the most relevant customers with the most relevant offerss; money-off, extra points, discount on multi-buys etc. As every customer is different, Clubcard media can talk to the right customers with the right offer level to help drive purchase
- As Clubcard coupons are so targeted, they can deliver better returns per £1 invested than the average promotion, as more customers get the offer they really want
Long term benefits of Clubcard
- Can deliver longer term sales and loyalty effects by ‘fine-tuning’ which customer receive which offers; maximising relevance for the customer
- By understanding which customers prefer which type of offers across all categories, Clubcard media can drive customers to trial products, encourage a repeat purchase & loyalty and even re-activate lapsed customers, who have stopped buying your brand to try it again
- An exciting alternative to in-store promotions that can be used as a secret weapon as competitors can’t see it