The Customer Journey
Effective media campaigns communicate relevant messages to the right customer at the right time, to aid their decision making process.
Tesco Media has various touch-points throughout the customer shopping journey, helping us to talk to customers in the right way and with the right message that's relevant to them. We can help you to communicate with Tesco customers when they are in the right mind-set, actively seeking products and offers, to help with their purchasing decisions. With Tesco media, we can do this whilst customers are at home; starting to think about their next shopping trip, both travelling to and outside the store, as well as when they are inside the store and are looking for the final offer that's right for them. Tesco Media delivers scale and frequency; 20 million customers shop at Tesco every week and 1.2m active online customers. With these levels of customers shopping at Tesco, we can ensure that your brand message is communicated to the most relevant and receptive customers, where customers are looking for what to buy.
Really engage with customers via compelling mailing, publications and online opportunities. All great ways to provide customers with exciting offers and create brand awareness, maximise customer education and drive customer activation
Out of store
Reach shoppers at key touch points as they travel to and from store, maximising campaign coverage and brand awareness levels