More Spend Per Trip
Provide customers with a relevant message across your range to help assist them in their purchasing decisions
There are two ways to communicate with customers by informing them of the full range of products across your range:
The two strategies require different approaches, but both start with understanding the customer data. We can help you to identify groups of customers who are loyal to your brand within a category, but buying a lower price-point product and who would find a product within your more premium offering a better match for their needs. Alternatively, we can help you to find the most relevant media to communicate the benefits for your customers to buy into larger pack sizes within your range; either by communicating different uses for the product or by showing them the added value it has for them.