Successfully launch a new product to the right customers at the right time using the right mix of media
With 80% of new product launches failing in the first year, it is important not only to communicate the right message about the product to the right customers, but also to follow up that communication to remind and encourage re-purchase, to ensure success in the marketplace. By communicating to the most suitable set of customers about a product that is relevant to them, you can help to drive long-term loyalty to your brand.
Use a mix of media below; depending on your objective, the number of customers you want to talk to and your brand strategy.
Branding and detailed message
Store targeted media
Branding, detailed message and personalised offer
Retain and Grow
Your loyal customers are your most valuable. Provide a follow up personalised offer to purchasers of your product to ensure that the new customers remain frequent buyers of your brand:
- Clubcard Statement
- Loyal Customer Mailing
- Clubcard Bonus