• More Customers
  • Increase Product Penetration
  • Launch NPD
• More Spend Per Trip
  • Trade Up
  • Increase Pack Size
• More Visits
  • Increase Frequency of Purchase

Increase Product Penetration

Reward loyalty from your existing customers and provide clear benefits to new customers to trial your product

Retain and grow existing customers

Your loyal customers are your most valuable, but even loyal customers buy competitor brands. Some customers may have tried your brand once only, or used to buy your product but have recently stopped. By understanding who these customers are and why they are buying what they do, you can communicate your product details to them to encourage these customers to buy your brand and not a competitor’s.

Campaign recommendations

Use one of the personalised media below, to encourage continued purchase from your existing customers, and give lapsed customers a reason to buy back into your brand again:

• Clubcard Statement
• Clubcard Bonus
• Loyal Customer Mailing

Drive trial from new customers

You can increase product penetration by encouraging new customers to trial your product. These will generally sit in one of two groups; those that are aware of your brand and those that are not. Each of these groups of customers will require a different media solution to help inform and assist their brand choices, as some will need a more detailed product message to help them understand why your product is relevant for them.

Campaign recommendations

Use a mix of media below; depending on your objective, and the customers you want to communicate to.

Retain and Grow

Your loyal customers are your most valuable. Provide a follow-up personalised offer to purchasers of your product to ensure that the new customers remain frequent buyers of your brand:

• Clubcard Statement
• Loyal Customer Mailing
• Clubcard Bonus