The Tesco Media Team
The Tesco Comms & Media team is made up of many functions; all of which have a vital role to play ensuring that our media propositions are the best they can be for customers, for suppliers and for Tesco
Using our expertise in the following areas, we ensure that all campaigns have the right mix of media for the customer; which meet the brand's objective. All campaign recommendations are led by insight, ensuring the right message is delivered to the most relevant customers using the most suitable media mechanics.
Putting the customer at the heart of every decision through our unique insight and understanding:
- Evaluation
- Targeting
- Creative and Comms
- Media strategy
- Media propositions