The Tesco Customer
Helping you to understand the Tesco customer by identifying what they buy and why they buy it
'Customer Lifestyles' is a language designed by dunnhumby & Tesco to help describe how customers shop. It is a behavioural segmentation based on the concept that “you are what you buy” to help both Tesco & suppliers ensure they appeal to all customer types & target marketing at the right areas.
The segmentation can be used to ensure that ranges appeal to all customers to provide a good, better, best offering. It also helps us to understand the media mechanics that we best suited to target specific groups of customers, based on their shopping habits. For further information on the specifics of the customer segmentation, please contact us.
The Customer Journey
To understand how we can help you communicate with the Tesco customer along their shopping journey, please click on the Customer Journey section.